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CHCH Central Unwrapped: Jono & Greta

Jono Moran's Infinite Definite is an independent high-end streetwear shop. Greta Washington's store Head over Heels specialises in handcrafted European shoes and local New Zealand designers. Together, the neighbours take High St by storm:

After leaving Fine Arts at University, with a background in sculpture and design, Jono Moran started designing his own line of menswear, called Infinite Definite. Made here in Christchurch by local manufacturers, Moran and his wife Sarah were trying to figure out where to put their gear, so opened a shop in an old antique store that had closed on High Street in 2008. They quickly started adding in other local brands they liked, and then moved into international brands.


From there it evolved to include different product categories, showcasing their interest in design. Post earthquake, Infinite Definite went to Re:Start for 6 years. They looked for a permanent spot as the container mall was finishing up, and picked this piece of High Street as it still felt like home. It was a natural progression and over the long haul they thought it would develop into an area that had space for different independents and smaller operators, while still being close to some of the ‘big guys’. Inf Def has been in their current spot for 3 years. 

Greta Washington’s mum has been in the retail shoe industry since she was 5 years old, so she grew up surrounded by and being involved in the industry. Winning a trip to Europe to go to all of the international shoe fairs opened her eyes up to the world. Greta opened the first Head over Heels in Christchurch on High Street ten years ago - right next door to Infinite Definite. After the February earthquake they spent 5 1/2 years in the Container Mall, and have now returned to High Street opposite the ANZ Centre and beside Infinite Definite.


Head over Heels specialises in handcrafted European shoes and local New Zealand designers. Greta has always consciously tried to showcase a mixture of brands from Europe and New Zealand. Coming from a design background, she loves to offer her customers beautifully crafted products, but also wants to support companies that she believes in. Head over Heels stocks many brands that are third and fourth generation family companies. This is important to Greta because it’s a family company, and she loves the dynamics that brings, and the passion in the blood. It reflects how she sees her family and their values.

Coffee Supreme

Where will you be eating and drinking this December in the CBD?

Jono: I definitely have a coffee problem and seem to bounce between Coffee Supreme, Caffeine Lab, Pilgrim and 147 Coffee on Hereford most days. Sarah and I hit Ramen Ria in Riverside with our boys Selby (4) and Wynn (2) the other night and it was sooo good. The boys smashed a bao each in record time while Sarah and I enjoyed our Ramen. We will definitely be back there for quick after work eats as a family. 

Smash (Smash Palace) is always our stop for a beer and burger on a summer night (or any night really). You can't go past the classic cheeseburger, and the onion rings. Plus it’s right next door to the site where we opened our first store!

Poms (Pomeroy’s)  is another great stop, and if we score babysitters our go tos are Gatherings or Inati. Utopia Ice will definitely be a regular this summer as well with their new store on High Street.

Ramen Ria

Greta: Barefoot Eatery for fresh healthy food I love all acai bowl, green smoothies, all the healthy stuff on the menu.

Unknown Chapter - I can't resist the Lemon Meringue slice, it is amazing!

O.G.B. for a glass of bubbles, love a good glass of bubbles on a nice night.

For dinner, Twenty Seven Steps, I love how it’s small and cute inside and everything on the menu is amazing! For a casual bite to eat I love Base Pizza or Burger Burger.

27 steps

Where's your go to for getting Christmas presents in the CBD?

Jono: Frances Nation, Hapa and Scorpio Books are definitely our go-to gift stops when we aren't swiping goods off our own shelves. 

Whisky Galore is another great stop for the hard-to-buy-for grown ups, but often my gift purchasing starts to get distracted with purchases for myself.

Greta: I'm an absolute last minute shopper, so I go into a mad panic usually on the 24th December.  I usually head to World - I absolutely love their range of candles and perfumes - they are pretty hard to beat. Also Shut the Front Door is amazing when you need to find something for everyone!


Where would you shop for a Christmas outfit in the CBD?

Jono: Our shop, of course - as our day to day is working with amazing local and international designers sourcing clothing we love.

Greta: Plume or Infinite Definite

What's your favourite spot to spend time with friends and family in the CBD?

Jono: We are down at the pump track near the Margaret Mahy playground with our boys and their friends at some stage most weekends, enjoying a coffee from Caffeine Lab or Child Sister, while they burn rubber on their bikes.

The Art Galleries are another regular family trip for us, popping in to see the exhibitions at COCA, Christchurch Art Gallery and the Physics Room. Usually we end up at the Art Centre and Botanic Gardens afterwards.

Greta: I love grabbing a drink from Lux Espresso and taking a walk around Hagley Park, or chilling at favourite cafe Unknown Chapter.

Any secret locations you like to go to relax and unwind in the CBD?

Greta: O Studio at The Welder, to have a float, sauna or massage, it's such an amazing space and I love that there are so many options under one roof!

What is your favourite Christmas film?

Jono: A Very Bill Murray Christmas was a goodie for a semi recent Chrissy film, and you can't go past Home Alone for some Christmas nostalgia.

Favourite part of the Christmas meal? 

Jono: I am definitely a trifle fan when a classic 80's style sherry trifle is on the go. 

Greta: I don't get overly excited about Christmas Day food. I do love a good Christmas cocktail, a sloegasm which is gin and champagne, they are amazing!

What would your Christmas wish be for the Central City?

Jono: More of these epic Summer days for us all to enjoy, while we're exploring our ever evolving central city!

Greta: I would love to see people come out and celebrate our amazing city! There is so much to explore and see. We have so many new things we didn’t have pre-earthquake, and I notice this every time I’m out and about. This summer I am thinking about having a staycation, and enjoying everything our city has to offer.

I also think it would be awesome if the whole city and stores become more dog-friendly. I love when you travel to Europe and people are out shopping with their pets. Our customers love bringing their dogs in when they come shopping!

Greta and Jono outside